Be Who You Say You Are.
"It's not about developing a business, but developing people. Have impeccable customer service and people skills. If you follow this path, then the business success will follow. Provide on-the-job training and support your workers, give them the challenges they need. There's one thing that creates the ultimate challenge in this business — the mirror. Our results speak for themselves — we cannot lie, we cannot cheat.
The result of our work is immediately obvious. Either the customer likes the results, or doesn't. That creates a lot of pressure, but that's also good because it brings out the best in our staff. For us, success is in the details and the experience."